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Father’s Day is almost here and many people are just beginning to shop for dear old dad and they are looking for the perfect gift.

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0 Comments | Posted By Lynsey Mackenzie

How to Make Your Counter More Customer Friendly

tiered wicker display basketsIt seems that there has been a trend in the café and small diner industry towards minimalism. While increasing the menu offerings to almost record proportions, café owners have taken everything off of the front counters and hidden them away, out of sight of the customers’ eyes. When you walk in, the first thing you see is the oversized menu mounted to the wall and the smiling face of your barista. That’s great, and there is something to be said about the look of a minimalistic design, customers still like to see where their bagels, pastries and other snacks are coming from.

     When restaurants and cafes hide these things out of sight, many customers quickly assume that they are either out of stock or the café just doesn’t carry them anymore. This could lead to a decrease in sales and lost customers.

Display Your Goods and Increase Sales

     By displaying your pastries, fresh fruit selection and other snacks for customers to see, you will find that your sales of these items will increase and you might see more repeat customers as they know where they can get a quick bite to eat on the way to work, or on the way home after a long day.

      Now that you have decided to display your products, let’s take a look at how you can display them so they will look even more appetising. Sure, tossing them into a bin works, and the customer can see them now, but does it really look appealing? You want the food any other products you sell to look good and to attract the customers’ attention so they will buy them. This is where a beautifully designed display stand comes in. Not only will you have a place to display your goods, it will make them look even better when displayed properly and where the customer can see them.

A Customer Friendly Counter Display for Your Business

     A wicker display stand can be used to hold fresh fruit, a selection of wrapped pastries, yogurt cups or anything else that might make a good impulse buy. While the customer’s drink is being made, they will be tempted by the treats displayed in front of them. From large, 3-tier wicker display stands, to smaller 2-tier, bread baskets and more, using a display stand to sell treats at your café can give your counter a more customer friendly appeal and increase your sales as well.

     If you are interested in wicker display stands for your business, contact Prestige Wicker now and see what we have to offer today.

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0 Comments | Posted By Paweł Butryn

When purchasing bespoke display baskets to your store you have to consider all the facts that might impact your end effect, to help you I have gathered together few quick thoughts to consider.

   Firstly and most importantly make sure that what you are looking to buy will have appropriate certificates if needed, a lot of small display units especially these imported from far east are harmful because painted with … no one really knows what. When displaying raw food the display surface must be safe, supplier should have food safe certificate handy. We are proud to be trusted UK basket supplier with all necessary certificates.

   Think what colour of baskets would you like to have, most common and widely used is natural willow, which will be getting darker with matter of months and years as it`s not treated with chemicals. In recent years grey colour is becoming increasingly popular and a lot of our clients chose it.

   Another crucial decision is size, you can fit one large basket into designated space or makeup few smaller baskets if displayed product is small. Getting size right is important and we often recommend getting a sample made before to see if it fits, as you want it. Remember that wicker display baskets are handmade by several craftsmen also thickness of willow itself might very slightly, thus size variation is allowed up to three per cent. 

0 Comments | Posted By Pawel Butryn