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HOW TO MAKE YOUR COUNTER MORE CUSTOMER FRIENDLY
It seems that there has been a trend in the café and small diner industry towards minimalism. While increasing the menu offerings to almost record proportions, café owners have taken everything off of the front counters and hidden them away, out of sight of the customers’ eyes. When you walk in, the first thing you see is the oversized menu mounted to the wall and the smiling face of your barista. That’s great, and there is something to be said about the look of a minimalistic design, customers still like to see where their bagels, pastries and other snacks are coming from.
When restaurants and cafes hide these things out of sight, many customers quickly assume that they are either out of stock or the café just doesn’t carry them anymore. This could lead to a decrease in sales and lost customers.
Display Your Goods and Increase Sales
By displaying your pastries, fresh fruit selection and other snacks for customers to see, you will find that your sales of these items will increase and you might see more repeat customers as they know where they can get a quick bite to eat on the way to work, or on the way home after a long day.
Now that you have decided to display your products, let’s take a look at how you can display them so they will look even more appetising. Sure, tossing them into a bin works, and the customer can see them now, but does it really look appealing? You want the food any other products you sell to look good and to attract the customers’ attention so they will buy them. This is where a beautifully designed display stand comes in. Not only will you have a place to display your goods, it will make them look even better when displayed properly and where the customer can see them.
A Customer Friendly Counter Display for Your Business
A wicker display stand can be used to hold fresh fruit, a selection of wrapped pastries, yogurt cups or anything else that might make a good impulse buy. While the customer’s drink is being made, they will be tempted by the treats displayed in front of them. From large, 3-tier wicker display stands, to smaller 2-tier, bread baskets and more, using a display stand to sell treats at your café can give your counter a more customer friendly appeal and increase your sales as well.
If you are interested in wicker display stands for your business, contact Prestige Wicker now and see what we have to offer today.
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